Good Sting is a hot honey brand dedicated to out-of-the-ordinary taste. In addition to an original chili honey, they have a peach and mango flavor in case you want a fruity twist, as well as hot honeycomb bites. Good Sting is funky, fun, and young, conveying the vibrancy of heat through eye-catching graphics that take over the jar.
CREATIVE APPROACH
The hot honey currently on the market often looks too similar to regular honey. My goal was to capture the flavor of hot honey through striking illustration, making its heat more obvious to the consumer. Bold color and typography pulls you in, and flavor is indicated through each jar's overall color palette (in addition to the text). The edges of each label are fitted to the illustration, giving depth to the lava-like design.
Final deliverables include three honey flavors (original chili, peach chili, mango chili), hot honeycomb bites, and print collateral.
